About us

Over 12,000 companies worldwide use Formilla.com software to boost sales, increase customer engagement, and improve support using a combination of Live Chat, Chatbots, Email, and In-app messaging tools. We were founded in 2011 and have been on a mission to build one of the leading user experience platforms that benefits sales, marketing, and support teams.

2022

Formilla launches
Custom Chatbots

The industry continues to evolve to blend self-service seamlessly with real human support. Custom Chatbots work 24x7 to automatically qualify leads, book meetings, and handle common requests using menu-based options.
2019

Chatbots
are taking over

OK, not quite, but we are proud of our brand new Helper Chatbots! They use Artificial Intelligence to provide 24x7 support to your customers.
2018

Formilla launches targeted messaging solution

Formilla gets a major upgrade, introducing targeted email messaging to complement in-app messaging, and live chat for an all-in-one suite.
2017

New record
number of customers

Formilla surpasses the 12,000 customer milestone.
2016

Formilla Edge
goes live

Formilla Edge goes live in June to help small businesses with tools to automate lead collection and support custom in-app marketing messages.
2015

Hires 7th awesome team member

With a focus on continued product development, Formilla hires its 7th team member -- a slick Argentinian Developer named Ernesto.
2014

New record
number of customers

Formilla surpasses the 5,000 customer milestone.
2013

Moves to sunny
San Diego, CA

After 30 brutally cold winters in Chicago, IL (U.S.), Formilla relocates to San Diego, CA. It's basically 72 degrees (F) and sunny every day here.
2012

Formilla Live Chat goes live

Formilla Live Chat is born, going from an idea to an actual product with paying customers.
2011

Formilla.com
was founded in Chicago, IL

Tawer writes the first line of Formilla code in October of 2011. Today, we have well over 100,000 lines of code.

About us

15 Days Free Trial. No credit card required.